A Wild in Art event in support of Heart of Kent Hospice.

The wait is nearly over…. Elmer’s Big Heart of Kent Parade arrives in Maidstone next Saturday!

Families of all ages can enjoy a ton of fun this summer when they discover all the beautifully created Elmer sculptures on Maidstone’s first-ever public art trail available from Saturday 19 June to Sunday 22 August 2021.

This colourful parade, in aid of Heart of Kent Hospice, brings David McKee’s popular children’s character Elmer the Patchwork Elephant to life through a fully accessible art trail with 51 unique Elmer Sculptures created by some incredibly talented local and national artists.

These are no ordinary elephants – they’re on an important mission to raise awareness and funds for Heart of Kent Hospice as it celebrates its 30th anniversary of providing specialist advice, support and outstanding care for people living with a terminal illness.

Visitors and residents will be able to explore three routes totalling around six miles and the trail will guide visitors through the town centre, across beautiful parks and along the peaceful river path.

The easiest way to locate all the Elmers is to use the FREE official Parade app which will be available to download from 19 June 2021 or alternatively, with a copy of the beautifully hand illustrated map which will be available at key town centre locations across Maidstone.

The Parade will also include Elmer’s Learning Herd which is made up of 30 small Elmer sculptures, each designed and painted by local schools and youth organisations from Maidstone and the surrounding areas; plus, one special small Elmer designed especially for Heart of Kent Hospice.

A host of volunteer Elmer Trailmakers will be stationed along the trail and at two Elmer shops, one in The Mall and the other in Fremlin Walk, to provide information about the trail and Hospice, and showcase the range of Elmer merchandise on offer.

Look out for the special roving Elmer Armstrong sculpture which will be visiting schools, companies and local events during the Parade.

Later this year (Friday 3 September to Sunday 5 September 2021), see all the Elmer sculptures under one roof at the Farewell Weekend at Lockmeadow, Maidstone. On Thursday 9 September, the large Elmer sculptures will go under the spotlight at the glittering Elmer’s Big Heart of Kent Parade Auction to find their forever home and raise money for Heart of Kent Hospice. All the proceeds from the auction will help Heart of Kent Hospice to continue to provide outstanding Hospice care to local families.

Elmer's Big Heart of Kent Parade

Elmer's Big Heart of Kent Parade