Mark Harrop, Sales Director for Bellway Kent, said: “We are incredibly proud to support Elmer’s Big Heart of Kent Parade and Heart of Kent Hospice ahead of what will be a tremendous public art installation in 2020.
“This summer-long initiative will bring together the residents of Maidstone and the wider Kent community in celebration of art, family and community spirit. Heart of Kent Hospice provides phenomenal levels of support and care for those local people who need it most, so it was imperative that we threw our support behind the campaign.
“Elmer the Elephant is a much loved childhood character which is synonymous worldwide, touching the hearts of so many with a powerful story and underlying messages of friendship and celebrating difference, so it is a perfect ambassador for the Wild in Art initiative.
“As a responsible housebuilder, we also believe in the need to create a positive community atmosphere at our new homes developments across Kent, and so are naturally delighted to be an official supporter of Elmer’s Big Heart of Kent Parade and can’t wait to see the reaction from everyone within the area during next summer’s parade.”