A Wild in Art event in support of Heart of Kent Hospice.

David McKee’s brand-new Elmer book ‘ELMER AND THE BEDTIME STORY’ will be available exclusively from two Maidstone town centre shops from 26 July

David McKee’s brand-new Elmer book ‘ELMER AND THE BEDTIME STORY’ will be available exclusively from two Maidstone town centre shops from 26 July

Heart of Kent Hospice has today announced that its two Elmer’s Big Heart of Kent Parade shops in Maidstone – Elmer HQ in The Mall and Fremlin’s Elephant House in Fremlin Walk – will be the first to sell hardback copies of David McKee’s new Elmer book ‘Elmer and The Bedtime Story’ from Monday 26 July 2021. Over 10 million copies of the Elmer series have sold worldwide, including over 4 million in the UK.

The timing for the new book couldn’t be better as Elmer’s Big Heart of Kent Parade is in full swing around the town centre, river path and parks of Maidstone until Sunday 22 August, and is the first-ever collaboration between Heart of Kent Hospice, Wild in Art, Andersen Press and Official Presenting Partner Westerhill Homes.

The latest Elmer story is created by master picture book maker, David McKee, who was awarded the BookTrust Lifetime Achievement award, and the 2020 British Book Awards Nibbies Illustrator of the Year.

It’s bedtime, and Elmer’s looking after two baby elephants. But how will he get them to sleep? A good walk will do it, Elmer thinks.

But as they walk past their friends, everyone in the jungle seems to think he should tell them a bedtime story, and they each have their own favourites.


Paul Black, PR and Brand Director for Elmer said: “This is David McKee’s twenty-ninth original Elmer picture book and he has created the perfect bedtime story. Elmer is all about celebrating diversity, being different, and accepting who you – and others – are.

“We are delighted that so many people have been out enjoying Elmer’s Big heart of Kent Parade and now that the schools have broken up for the summer holidays, we hope many more adults and children will enjoy the colourful exploring and finding Elmer the Patchwork Elephant and his many friends across Maidstone.”

Residents and visitors are encouraged to download the App to help locate all the individually created Elmer sculptures. Suitable for all ages the art trail is a great way to enjoy the outdoors while discovering some wonderful familiar locations and hidden gems around Maidstone Town including the picturesque parks and river walks.

There are 51 beautifully created unique large Elmers to discover on the trails and each one has been designed by a talented artist. An equally impressive herd of 30 smaller Elmers have been designed by local schools and community group and includes one special Elmer that has been designed especially for Heart of Kent Hospice to coincide with a book published by their Hospice Social Worker, written specifically for children dealing with the loss of a loved one.

To be one of the first to purchase a hardback version of ‘Elmer and The Bedtime Story’ visit the town’s Elmer HQ and Fremlin’s Elephant House from 26 July 2021. Books are priced at £12.99. The book will also be available from 9 August from Heart of Kent Hospice’s charity shops and on general release from 2 September 2021.

Elmer's Big Heart of Kent Parade

Elmer's Big Heart of Kent Parade