A Wild in Art event in support of Heart of Kent Hospice.

Art Parade

Elmer has arrived in Maidstone!

Partners & Sponsors

Introducing our brilliant Official Presenting Partner, Partners & Sponsors

Learning Programme

Our Learning Programme celebrates diversity and creativity.


Our incredible artists have designed and painted the best Elmers!


Elmer’s Big Heart of Kent Parade has arrived in Maidstone

The free, family-friendly Parade – a collaboration between Heart of Kent Hospice, Wild in ArtAndersen Press and Official Presenting Partner Westerhill Homes, brings David McKee’s popular children’s character Elmer to life.

The trail runs until Sunday 22 August and the uniquely decorated Elmers will deliver a ton of fun and laughter this summer and attract local residents and visitors from far and wide to discover, and re-discover the town, making art accessible to all.  Each Elmer is sponsored by a local business or organisation, making the trail deeply rooted in the local community

Visitors and residents can explore the town centre, parks and river path while following the Parade to discover all 51 bold and eye-catching large Elmers. The Parade also includes Elmer’s Learning Herd which is made up of 30 small Elmer sculptures, each designed and painted by local schools and youth organisations from Maidstone and the surrounding areas; plus, one special Elmer that has been designed especially for Heart of Kent Hospice to coincide with a book published by their Hospice Social Worker, written specifically for children dealing with the loss of a loved one.

At the end of the summer each of the large Elmer’s will be auctioned to raise funds for Heart of Kent Hospice, enabling them to continue to provide outstanding Hospice care and support to local families.

Elmers Grey Border

Latest News

19th June 2021

On Saturday 19 June residents and visitors woke up to a spectacular sight, as a parade of colourful Elmer sculptures appeared across the town, marking the start of Elmer’s Big Heart of Kent Parade. Using David McKe.... Read More

12th June 2021

Families of all ages can enjoy a ton of fun this summer when they discover all the beautifully created Elmer sculptures on Maidstone’s first-ever public art trail available from Saturday 19 June to Sunday 22 August.... Read More

8th June 2021

Children across Maidstone have been using their creativity to help Heart of Kent Hospice share how it supports families that are facing the challenges of living with a terminal illness. The Learning Herd programme.... Read More

24th May 2021

David McKee, celebrated author and illustrator of the much-loved Elmer storybooks, is celebrating the popular children’s character bringing joy to Elmer’s Big Heart of Kent Parade. From Saturday 19 June Elmer .... Read More

30th April 2021

Do you remember the iconic Games Makers at the London 2012 Olympics? We are looking for our very own Trailmakers to help deliver Maidstone’s first free public art trail. Elmer’s Big Heart of Kent Parade is bri.... Read More
Elmer hiding in Maidstone town centre with flowers

4th March 2021

Heart of Kent Hospice, along with its Official Partners and Sponsors, are excited that Elmer’s Big Heart of Kent Parade, will be taking place in Maidstone in less than four months’ time. Last March the Hospice.... Read More

Our Presenting Partner

Our Partners

Our Sponsors

Elmer's Big Heart of Kent Parade

Elmer's Big Heart of Kent Parade