A Wild in Art event in support of Heart of Kent Hospice.

Art Parade

Elmer is coming to town this summer!

Partners & Sponsors

Introducing our amazing Parade Partners & Sponsors

Learning Programme

Our Learning Programme celebrates diversity and creativity.


The very best designs will be out on the trail!


Welcome to Elmer’s Big Heart of Kent Parade

Heart of Kent Hospice is delighted that there are just a few months to go until Elmer’s Big Heart of Kent Parade arrives in Maidstone!

Heart of Kent Hospice, working in partnership with Wild in Art, the UK’s leader in the production of spectacular mass-market, public art events and Andersen Press, a leading independent children’s publisher is delighted to be bringing David McKee’s popular children’s character Elmer to life.

From 19 June – 22 August 2021 a herd of fabulously colourful and unique elephants will take you on a trail around the beautiful County town of Maidstone. The trail will incorporate Maidstone’s vibrant town centre, the stunning Maidstone River Park and some hidden gems.

This mass-participation family event will feature 50 large and 31 small sculptures. Each large sculpture will feature a unique design by some amazing artists, both well-known and emerging, while the small Elmers have been designed and painted by local schools and community groups.

The trail will appeal to young and old alike, and enables both residents and visitors to have fun exploring and be inspired and enchanted by the sculptures.

At the end of the summer each of the Elmer’s will be auctioned to raise funds for Heart of Kent Hospice, to enable us to continue to provide our outstanding Hospice care to local families.

Elmers Grey Border

Latest News


30th April 2021

Do you remember the iconic Games Makers at the London 2012 Olympics? We are looking for our very own Trailmakers to help deliver Maidstone’s first free public art trail. Elmer’s Big Heart of Kent Parade is bringi.... Read More
Elmer hiding in Maidstone town centre with flowers

4th March 2021

Heart of Kent Hospice, along with its Official Partners and Sponsors, are excited that Elmer’s Big Heart of Kent Parade, will be taking place in Maidstone in less than four months’ time. Last March the Hospice.... Read More
Elmer by the river in Maidstone

18th June 2020

Heart of Kent Hospice is delighted to announce the new date for Elmer’s Big Heart of Kent Parade. Elmer and his friends will now be marching onto the streets of Maidstone to form the first-ever public sculpture .... Read More

19th May 2020

Although Elmer’s Big Heart of Kent Parade has been pushed back a year until 2021, we are still going to celebrate his birthday because Elmer makes the world a much brighter place. So for 2020 we are spreading th.... Read More

30th March 2020

Heart of Kent Hospice has taken the decision to move Elmer’s Big Heart of Kent Parade back one year, to 2021. The charity, which is at the frontline of supporting terminally ill people and their families in Maid.... Read More

5th March 2020

Elmer’s Heart of Kent Parade just four months away For Maidstone, the County town of Kent, the year of Elmer the Patchwork Elephant has arrived.  In less than four months’ time a parade of beautifully designe.... Read More

Our Presenting Partner

Our Partners

Our Sponsors

Elmer's Big Heart of Kent Parade

Elmer's Big Heart of Kent Parade