A Wild in Art event in support of Heart of Kent Hospice.

Art Parade

Elmer has arrived in Maidstone!

Partners & Sponsors

Introducing our brilliant Official Presenting Partner, Partners & Sponsors

Learning Programme

Our Learning Programme celebrates diversity and creativity.


Our incredible artists have designed and painted the best Elmers!


Elmer’s Big Heart of Kent Parade has arrived in Maidstone

The free, family-friendly Parade – a collaboration between Heart of Kent Hospice, Wild in ArtAndersen Press and Official Presenting Partner Westerhill Homes, brings David McKee’s popular children’s character Elmer to life.

The trail runs until Sunday 22 August and the uniquely decorated Elmers will deliver a ton of fun and laughter this summer and attract local residents and visitors from far and wide to discover, and re-discover the town, making art accessible to all.  Each Elmer is sponsored by a local business or organisation, making the trail deeply rooted in the local community

Visitors and residents can explore the town centre, parks and river path while following the Parade to discover all 51 bold and eye-catching large Elmers. The Parade also includes Elmer’s Learning Herd which is made up of 30 small Elmer sculptures, each designed and painted by local schools and youth organisations from Maidstone and the surrounding areas; plus, one special Elmer that has been designed especially for Heart of Kent Hospice to coincide with a book published by their Hospice Social Worker, written specifically for children dealing with the loss of a loved one.

At the end of the summer each of the large Elmers will be auctioned to raise funds for Heart of Kent Hospice, enabling them to continue to provide outstanding Hospice care and support to local families.

Elmers Grey Border

Latest News

30th November 2021

After the hugely successful ‘Elmer’s Big Heart of Kent Parade,’ which concluded with 52 individually designed Elmers being auctioned in aid of Heart of Kent Hospice in Aylesford, Kent, we can now reveal where s.... Read More
Young girl and woman smiling by Elmer

19th October 2021

The results are in and in addition to the event raising £312,750 for Heart of Kent Hospice when 51 Elmers were sold at auction six weeks ago, feedback from members of the public who downloaded the Parade App, and vi.... Read More

13th September 2021

Following the colourful Elmer’s Big Heart of Kent Parade this summer, a spectacular auction on 9 September saw 51 stunning Elmer sculptures go under the hammer to find their forever homes; at the end of the auction.... Read More

23rd August 2021

Would you like to own one of the fabulous Elmer sculptures which have been part of the hugely successful ‘Elmer’s Big Heart of Kent Parade’ in Maidstone organised by Heart of Kent Hospice, Andersen Press, Wild .... Read More

9th August 2021

The wonderful eye-catching art trail across Maidstone will come to an end on Sunday 22 August, but you can book to see all 82 unique Elmers in one location for the last time at the Farewell Weekend taking place at Lo.... Read More
David McKee’s brand-new Elmer book ‘ELMER AND THE BEDTIME STORY’ will be available exclusively from two Maidstone town centre shops from 26 July

26th July 2021

Heart of Kent Hospice has today announced that its two Elmer’s Big Heart of Kent Parade shops in Maidstone – Elmer HQ in The Mall and Fremlin’s Elephant House in Fremlin Walk - will be the first to sell hardbac.... Read More

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Elmer's Big Heart of Kent Parade

Elmer's Big Heart of Kent Parade